Advertising in our era

I guess I will never understand the world of marketing.

We hear it said that a good salesperson could sell refrigerators to Eskimos or carburetors to Amish. After all, sometimes you have to create the demand before you can sell it.

And it helps sometimes when you know where and to whom you are advertising. Several years ago a commercial for feminine hygiene product somehow got slipped into [I believe] a Cubs game on WGN. I wondered whether they knew something about who watches ball games that I didn’t. But since I never saw that repeated I assumed that it was some kind of aberration.

But this has been happening repeatedly. Have you noticed the commercials lately for genuine California milk?

These commercials are being aired in Minnesota and Wisconsin, for crying out loud. What are they thinking?

Fifty years ago Charles Starkweather was executed

Today is the fiftieth anniversary of the execution of Charles Starkweather. Together with his girlfriend [as I remember there was some dispute between about how much each of them did] they killed eleven people, including her parents and baby sister.

I remember seeing a picture of him and his girlfriend on television during the brief period between when they were identified and fled Omaha and when they were apprehended in Wyoming. The announcement was very curt, something like, ”If you see these people, get away from them and call the police. They’re killers.” There seemed to be a special emphasis on that last word.
[When I first heard on the radio that they had been caught, I remember thinking it was Wyoming, Iowa, but it was the state of Wyoming.]

I remember reading an article attributed to him in a Sunday paper sometime between his sentencing and execution, in the Parade magazine I think. He said he had been picked on all of his life, that other kids had belittled his red hair, calling him “red-headed woodpecker.” He also indicated that he had come to Jesus since his arrest.

I don’t know if these statements were intended to get him some clemency, but it wasn’t about to come. Capital punishment seemed to be more accepted back then, even if it was not always advocated and even if somehow Nebraska could overlook the severity and the ruthlessness of what he had done, Wyoming would also have had an opportunity to get him.

Starkweather’s feats and his fate were the things which kept boys my age talking back in those days. Nebraska took his life with an electric chair and we would joke about his “hot seat” and watching where we sat for what seems like several weeks after that.

Starkweather’s crimes were especially cruel and grizzly and were stretched out over several weeks and I don’t know that we appreciated the utter evil of what he did, the utter cold-bloodedness of it all as we laughed about it.

In my adult life I have come to oppose capital punishment for more than one reason, but you do have to wonder just what could have ever been done with a boy like this. And I cannot help but notice how much more quickly sentence was carried out than it ever could be carried out these days.

Additional note: His girlfriend got off with a life sentence and was paroled several years ago.

More can be found at
http://www.crimezzz.net/serialkillers/S/STARKWEATHER_charles_FUGATE.php