Jay Leno’s new show began on NBC last night. There has been a lot of ballyhoo about the network’s decision to have one hour each weeknight given to the same program. Nobody has done so for as long as anybody cares to remember. Fox doesn’t even try to program that 9 o'clock hour.
Critics seem to be panning the show. I admit that I was not especially impressed. I liked the old show, and this was like the Tonight Show with the desk gone and the sequence moved a bout, but I guess I was looking for something with more splash for a grand opening. However, considering how much money Leno made for NBC with the Tonight Show even after he found out he was going to be tossed into the Burbank landfill, it certainly seems in order that NBC give him time to develop something that works. Besides, it seems quite likely that whether the critics like the product or not that it may be a money maker. Overhead is lower for that type of program than it is for the blood and/or guts and/or tears programming that usually inhabits that hour. Networks worry about appealing to too many people past prime demographic age and/or little disposable income, i.e., people like me, but that is the demographic which is most likely to take its entertainment from broadcast television.
I think he could have done better by scratching Kanye West after the incident Sunday evening. That would have showed an attempt to not reward offensiveness, but Leno has never pretended that he is in the running for sainthood, so I don’t know that there is anything surprising that he did not.
Anyhow, it could be interesting late prime time entertainment for quite a while.
Critics seem to be panning the show. I admit that I was not especially impressed. I liked the old show, and this was like the Tonight Show with the desk gone and the sequence moved a bout, but I guess I was looking for something with more splash for a grand opening. However, considering how much money Leno made for NBC with the Tonight Show even after he found out he was going to be tossed into the Burbank landfill, it certainly seems in order that NBC give him time to develop something that works. Besides, it seems quite likely that whether the critics like the product or not that it may be a money maker. Overhead is lower for that type of program than it is for the blood and/or guts and/or tears programming that usually inhabits that hour. Networks worry about appealing to too many people past prime demographic age and/or little disposable income, i.e., people like me, but that is the demographic which is most likely to take its entertainment from broadcast television.
I think he could have done better by scratching Kanye West after the incident Sunday evening. That would have showed an attempt to not reward offensiveness, but Leno has never pretended that he is in the running for sainthood, so I don’t know that there is anything surprising that he did not.
Anyhow, it could be interesting late prime time entertainment for quite a while.
