Advertising in our era

I guess I will never understand the world of marketing.

We hear it said that a good salesperson could sell refrigerators to Eskimos or carburetors to Amish. After all, sometimes you have to create the demand before you can sell it.

And it helps sometimes when you know where and to whom you are advertising. Several years ago a commercial for feminine hygiene product somehow got slipped into [I believe] a Cubs game on WGN. I wondered whether they knew something about who watches ball games that I didn’t. But since I never saw that repeated I assumed that it was some kind of aberration.

But this has been happening repeatedly. Have you noticed the commercials lately for genuine California milk?

These commercials are being aired in Minnesota and Wisconsin, for crying out loud. What are they thinking?